At Succeed Holdings, we believe that to be successful as an executive you need resources both professionally and personally that are specifically suited to your busy life.

Our Story

At Succeed Holdings, we come up with hundreds of new business ideas, self-funding and launching a select few companies from our startup studios in Marin County (CA), Orange County (CA), and Boise (ID).

Many of the companies we have started have been the first to introduce new business models and filled gaps in the market that enable executives to succeed professionally and personally in entirely new ways.


Our Companies

Succeed Holdings first three companies focused on the professional side of being an executive. Aspatore Books published top business executives, ExecSense provided executive education in the form of webinars, and The ExecRanks helps executives land board seats and advisor roles.

Our newest company, WonderDads, helps busy Dads embrace their kid’s childhood with online resources, local Dads clubs, and best-selling books.

Our Exits

Aspatore Books (acquired by Thomson Reuters) was the first business book publisher to focus exclusively on active C-Level executives as authors, publishing over 4,000 top executives and becoming one of the five largest business book publishers in the world in a nine year period.

ExecSense (acquired by the Financial Times, a division of Pearson), brought eLearning to executives in a webinar format, and set the precedent for professionals paying for webinars as a highly targeted and time efficient e-learning tool.

Our Past & Future

Succeed Holdings has thrived on developing new business models, products, and services for executives. We look forward to continuing to innovate and launching new startups around the exciting wave of disruptive technologies and trends that are sure to be on the horizon in the near future and enable executives to succeed in new and innovative ways.

Succeed Holdings was founded in 1999 by Jonathan Aspatore, a serial entrepreneur based in Marin County, California.

We Build Companies…From Our Startup Studios in Marin County (CA), Orange County (CA) and Boise (ID)

We Conduct Monthly Off-Sites, Countless Brainstorming Sessions & Endless Business Model Iterations… All To Develop a Select Handful of Companies That Help Executives Succeed in New Ways

Jonathan Aspatore

Jonathan Aspatore

Succeed Holdings Founder & CEO

Jonathan is the Founder and CEO of Succeed Holdings, and for the last 19 years has been a serial entrepreneur who is passionate about starting and scaling new companies that help executives succeed both professionally and personally. Many of the companies have been the first to successfully combine technology with a human element to create business models especially suited to busy executives.

Jonathan’s primary role at Succeed Holdings is to conceive new company ideas, create an initial business model, then hand off the “game plan” to an entrepreneur that he mentors to test the viability of the business and scale it in the marketplace. Jonathan also then guides the entrepreneurs and management teams of existing Succeed Holdings companies throughout the life cycles of the businesses, while they run the day-to-day operations of the companies.

Jonathan advises and sits on the boards of several companies, ranging from startups to Fortune 500 companies. He has authored seven books on entrepreneurship, and most recently authored a book on (attempting to achieve) work-life balance as a Dad (The WonderDads Way). He is an avid tennis player and an Assistant Tennis Coach for St. Mary’s College. Jonathan is a graduate of the University of Pennsylvania.

John E. Green

John E. Green

Chief Financial Officer

John is the CFO of Succeed Holdings, and plays a key financial and operational role with all of the Succeed Holdings companies. He combine a compelling blend of accounting and finance management experience with highly developed performance and sales optimization capabilities. John is extremely adaptable with proven success in intense and demanding environments experiencing rapid change, business expansion, internal growth and acquisition and divestiture. Drive impressive cost savings in logistics, cycle-time, inventory, and resources. John has his MS from Northeastern University, his BS from Pepperdine University, and his MBA from University of Southern California.

Keri Ribardiere

Keri Ribardiere

VP, WonderDads

Keri Ribardiere is the team lead for WonderDads, the #1 resource for Dads. Since joining Succeed Holdings in 2012, she has led numerous new beta companies, played pivotal roles with existing portfolio companies, and helped shape strategic as well as operational play books. Keri has previously worked with numerous business to consumer companies, including The Orange County Register and The Walt Disney Company. Keri attended Cal State Long Beach and has her Bachelor’s in Business Administration.

Kate Wilkinson

Kate Wilkinson

Senior Recruiter

Kate Wilkinson is the Senior Recruiter for Succeed Holdings and WonderDads where she executes the recruiting strategy to hit the growth objectives for each organization. Since joining the company in 2016, she has played a vital role in growing and shaping the teams as we have grown. She has an uncanny ability to find the perfect talent match for each of our positions. Kate previously worked as a recruiting consultant, a full cycle recruiter as well as an Account Manager with Williams-Sonoma, Inc, Yahoo Inc. and Akamai Technologies. Kate earned a Bachelor’s of Science degree in Marketing from Bryant University in Rhode Island.

P. Simon Mahler

P. Simon Mahler

Succeed Holdings, Startup Director

Simon is the Startup Director for Succeed Holdings, and is responsible for overseeing all aspects of building on ideas and leading teams to successfully implement, launch, and grow new companies. From having experience with his own successful ventures, to recently being awarded the highest honor from the SCORE Organization as a Nation Builder recipient, and nominated by Small Business Trends Inc. as one of “The Most Influential Experts & Leaders for Small Business” in North America, Simon understands all aspects in starting any type of business in every industry.

Simon has been featured in many publications including Inc., Fast Company, and Entrepreneur Magazine. From virtually launching companies in Africa, or for his commitment to developing rural communities with strong, healthy, and sustainable small businesses that provide economic strength right here in the US, Simon is committed to giving every idea a chance at becoming a successful venture.
Simon serves on numerous advisory boards to multiple universities, providing curriculum ideas to utilize in entrepreneurship programs, as well as implements every year his entrepreneurship program in different elementary schools across the country to get kids engaged with thinking differently.

Simon has a Master’s Degree from the University of Maryland in Technology Entrepreneurship and a Communications degree from Washington State University.

Katie Williams

Katie Williams

Succeed Holdings, Senior Marketing Manager

Katie is the Senior Marketing Manager at Succeed Holdings where she heads up marketing efforts and executes the marketing strategy for each newly launched startup. After working at multiple high growth start-ups for the majority of her career, most recently Glassdoor, she understands what it takes to grow and market a company from the ground up. Katie moved to San Francisco after college where she lived for 6 years before relocating back to her home state of Idaho. She is an avid traveler and photographer and just got back from traveling around the world for a year. Katie attended the University of Idaho and has her Bachelor’s Degree of Science in Marketing.

Succeed Holdings is Hiring!

Interested in joining one of our companies, or being an entrepreneur-in-residence and heading up one of our new beta companies? Please use the contact form below and tell us about your background and what makes you a unique candidate.

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Succeed Holdings, Inc.

Hangar 7, Hamilton Landing
Novato, CA 94949

To contact a specific Succeed Holdings company or an employee of an Succeed Holdings company, please visit the web site for that specific company.